Russell Kroeger

Russell Kroeger, CFP®, EA, launched Paradigm Wealth Architects to shift how we talk about money and life. Growing up with role models who made meaningful contributions to the community without substantial resources sparked a curiosity for a life beyond current resource constraints.

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Our current reality is that our culture created a dialogue around money where we see financial resources as a measure for deservedness and dignity, setting unhealthy norms for our relationships with money and each other. Knowing that the world we experience is shaped by who we are and how we are with others, Russell has a deep sense that reorienting how we think about money is a path worth traveling. A path that merges an understanding of the financial trade-offs implicit in deciding what we offer the world with our life. Paradigm Wealth is a catalog of Russell’s working theories on money’s role in the human experience.

Russell is a Partner and Financial Planner at Upstart Wealth Management where he integrates these frameworks into his work with clients. Russell also engages companies as a consultant and speaks to audiences across the country.

Russell’s vision of subjective well-being involves an active and healthy lifestyle, reading, and learning new things. He unplugs by relaxing in San Francisco’s parks, camping, hiking, traveling, and by spending time with his partner, friends, and family.

Russell Kroeger, CFP®, EA, launched Paradigm Wealth Architects to shift how we talk about money and life. Growing up with role models who made meaningful contributions to the community without substantial resources sparked a curiosity for a life beyond current resource constraints.

Our current reality is that our culture created a dialogue around money where we see financial resources as a measure for deservedness and dignity, setting unhealthy norms for our relationships with money and each other. Knowing that the world we experience is shaped by who we are and how we are with others, Russell has a deep sense that reorienting how we think about money is a path worth traveling. A path that merges an understanding of the financial trade-offs implicit in deciding what we offer the world with our life. Paradigm Wealth is a catalog of Russell’s working theories on money’s role in the human experience.

Russell is a Partner and Financial Planner at Upstart Wealth Management where he integrates these frameworks into his work with clients. Russell also engages companies as a consultant and speaks to audiences across the country.

Russell’s vision of subjective well-being involves an active and healthy lifestyle, reading, and learning new things. He unplugs by relaxing in San Francisco’s parks, camping, hiking, traveling, and by spending time with his partner, friends, and family.

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