In the words

of Dick Wagner...

“...Economies are not machines and our money contains the elements of our souls. We must learn to talk about money with new language...”
Financial Planning 3.0 p.234

Richard B. (Dick) Wagner JD, CFP® co founder of the What is Finology? Project


(a) The study of our personal relationships with reciprocity, money and what money means in our lives.

Academically, we define Finology as “the umbrella term for the various aspects of our personal relationships with money”

(R. Wagner, Financial Planning 3.0, p.15). (b)The study of human value exchange.

(b) The study of human value exchange.

  • The study of the relationships between human beings and money.
  • The study of minds, brains, customs and behaviors with respect to money and the money forces.
  • The theory or system of Finology.

(c) Finology was created to address the profound and personal nature of money’s role our modern lives.

Finology opens new frontiers for exploring, interpreting and understanding our relationships with money.  We need to cultivate health in our relationship with money and to use money to help navigate life with grace.

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Financial Planning 3.0

(a) The study of how financial planning affects and changes culture and society

(b) The study of how financial planners and the financial planning profession affects and changes culture and society

(c) Financial planning professionals internalized understanding of the highest aspirations for the potential of the profession

What is Finology all About?

3.0 Musings

This is part of our "....Like a CFP" series on this site. This was originally posted in the Journal of Financial Planning in 2000.  FPA Phoenix posted it in 2017. Article Ten years ago, in the January 1990 issue of this journal, Dick Wagner, J.D.,

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Transcription: Speaker 1: What is finology? Here we explore our personal relationships with money, money's nature, and

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The Great Seduction By DAVID BROOKS Published: June 10, 2008 The people who created this country built a moral structure around money. The Puritan legacy inhibited luxury and self-indulgence. Benjamin Franklin spread a practical gospel that emphasized hard work, temperance and frugality. Millions of

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