In the words

of D​​​​​ick Wagner...

“...Economies are not machines and our money contains the elements of our souls. We must learn to talk about money with new language...”
Financial Planning 3.0 p.234

Finology


(a) The study of our personal relationships with reciprocity, money and what money means in our lives. Academically, we define Finology as “the umbrella term for the various aspects of our personal relationships with money”

(R. Wagner, Financial Planning 3.0, p.15). (b)The study of human value exchange.

(b) The study of human value exchange.

  • The study of money and value exchange.
  • The study of the relationships between human beings and money.
  • The study of minds, brains, customs and behaviors with respect to money and the money forces.

The theory or system of Finology.

(c) Finology was created to address the profound and personal nature of money’s role our modern lives. Finology opens new frontier for exploring and understanding our relationships with money, bol-stering our capacity to cultivate health in these relationships and to use money to help navigate life with grace.

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This is written by our Fellow Don St. Clair. To read the first part click here. In many ways, ours is a borrowed profession. I remember taking career aptitude tests in college. The results were always the same: CPA, stockbroker; financial planner. Regardless of mood or my state of mind at the time: stressed, tired, hungover

Financial Planning 3.0


(a) The study of how financial planning affects and changes culture and society

(b) The study of how financial planners and the financial planning profession affects and changes culture and society

(c) Financial planning professionals internalized understanding of the highest aspirations for the potential of the profession

What is Finology all About?

3.0 Musings


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Introduction: What Is Finology? Here we explore our personal relationships with money, money’s nature, and how we

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Announcer: What Is Finology? Here we explore our personal relationships with money, money’s nature, and how we

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We are living the movie “It’s a Wonderful Life.” You might recall the movie; it’s about this wonderfully naïve George Bailey (imagine Ben Bernanke), who upon the death of his father

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Finology


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